Origin of Nike's "Just Do It"
Morbid quiz fact of the day: Nike's slogan "Just do it" comes from murderer Gary Gilmore's statement "Let's do it" to the firing squad that executed him. Wow. Here's the creator Dan Wieden talking about it.
posted by Quizman | 2:08 PM
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Art Williams founded A.L.Williams now, Primerica used the slogan "Just Do It" so often he had a speech "Just Do It". He founded the company in 1977. You can youtube Art Williams "Just Do It".
I was working for a video production house in 1987 and 1988. When editing, sometimes we and our clients would struggle over a one or two frame edit. We started saying "Just f-ing do it." We shortened that (for one reason, to eliminate the profanity) to "JFD." We said it often. Dan Wieden was attending an edit session and asked what JFD meant when one of us mentioned it. We explained it to him. "Just f-ing do it." I can't say how long it was after this that "Just do it" came out, but I have often wondered what Dan Wieden's true inspiration was. Could it be?
This is amazing info, Schools and Mr. Morgan. Fascinating stuff. Thank you very much for commenting on my post.
I love the nike slogan.
It was used by the University of Miami Football team, when they were a Dynasty in College, back in the 1980's. Nike, stole the slogan.
Nike is of the best brand ever
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